Wednesday, 6 February 2013

H&M's future collaborator inspired by horror manga!

Have you guys actually seen H&M's Design Awards winner?? Have you? Have you?

Just in case you haven't here you go!

To be fair I didn't even know that H&M has a design award up until a few days ago but I am SO glad I do. Basically, it's a competition which is open to students of 19 major fashion colleges from Europe and the prize is to have their collection made into a line for H&M to be sold in shops.

So why is this so exciting? Uh cos the winner Minju Kim is like amazing?

Look how cute and avantgarde this stuff is! DAT STRUCTURE. DEM SHOES. DEM MASKS.
Minju Kim is a South Korean native studying at Artesis; the Royal Academy of Fine Arts in Antwerp.

Her collection was called My Dear Friend, you can see the rest of the outfits here

Look at her at the end, bounding around. What a cutie pie.

The name for the collection and one of the main sources of inspiration for Minju were observations that she made of people around her who were 'disguised' as friends i.e. act like but are not true friends, and that they have ugly sides to them.

It's amazing how such a cute looking collection can have such dark connotations! I love that juxtaposition. What's even cooler is her sketchbook where you can really see how her mind in working and where she gets more inspiration from.

This first page got me right in the kokoro [heart].

Aww look at the skirt, it looks like blood... but cute blood
...I ....LOVE....Junji ways that I can't comprehend...
Look at all that kawaii going on on the right. LOOK AT DEM POTENTIAL CHARACTER GOODS.
Animu sparkles up in this bitch. So much creepy cute going on. Dayum.
UUGGH MY FEELINGS. And the best part is that we're going to be seeing this collection in the shops in Autumn so I refuse to eat and hoard my money until then when I can buy everything!
Except maybe this mask
Is anyone else as surprised by her inspiration as I am??


  1. Loving these designs, its like wearble cute blood art haha

  2. I love it all sfggk;ghjk & can't wait for the collection to get in stores (hopefully in Finland too!!1) <33

  3. This is super cool, thanks for the great post. And thanks so much for that other video post that included Harajuku Kawaii TV! I love your blog because you share interesting content and have a great mix of posts, so yeahhh, keep up the good work!

    1. Thank you so much! That means a lot :D I'm glad ^____^

  4. Wow I'm loving this!
    The illustrations are so adorable!
    Haha that mask is just...
    (i want it :33)

    1. That mask is so evil XD. Also your blog is amazing, you have a wonderful fashion sense :,D

  5. They are UHHHHH-MAZING. I must get some of those in my sticky paws!
    x, Lara

  6. Wow, I had no clue they had an award either! I'm super curious to see the H&M "commercial" translation coz they might make it way simpler, although I really hope they do not, this is so amazing! <3

  7. omg Artesis is my dream school, all the students are amazing...

  8. Hey dear I really like your blog! What about following each other? ...just let me know :3 <3

  9. Wow - "disguised friends": what a great idea for a clothing line!
    South Koreans have the best taste in style!

  10. I am actually in love with the clothes she made. Such pretty colours and structures!

  11. I love the colors :)
    Come and visit me :

  12. love your blog<3


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  14. It's so inspiring <3 Thank you so much for sharing! <3

  15. I love that outfit!!
    Much love,